Difference between Being for Sale and Selling

The difference between “being for sale” and “managing to sell” lies mainly in the sales price. Therefore, it is essential that the correct price is determined before placing the property on the market and that the competition is constantly analyzed to be able to adjust the price when necessary.

Errors when determining the sale price?

• • Based on the properties of neighbors who have NOT managed to sell
• Try to recover the money invested in renovations
• Based on personal financial need
• Trying to sell without motivation or without need, which makes it difficult to compete with owners who
• They have a real need for sales
• Start with a high price to “test” the market and lower the price in the future

7 strategies to determine the right price

• Use properties that managed to sell in the last 3 months (up to 6 months if applicable).
• necessary) to determine the average sales price within the community.
• Analyze the available properties in your building or community to position your property
• as the number #1 option on the market
• Renovations are considered an added value as long as you do not try
• recover the cost
• Be aggressive in pricing, start with a very attractive price in order to create
• competition between buyers and having several offers to negotiate.
• The market never allows you to “give away” your unit. If you are much below the real price,
• Buyers will bid above the list price. Remember that you are not obligated to
• accept any offer.
• Take into account the days that these units were on the market before achieving
• sell.
• When in doubt, hire the services of a professional appraiser.